Report Details Rise of Social Media - NYTimes.com
Nielsen's first big-picture look at social media shows just how large a role Facebook, Twitter, and all the rest play in our lives.
- Social media accounts for 22.5% of our time spent online... email only accounts for 7.6%
- We spent 53.5 BILLION minutes on Facebook during May... dwarfing the next four faves: Blogger, Tumbler, Twitter and LinkedIn combined
- Facebook reaches 70% of active Internet users in the US
Not surprising insight (especially if you've spent time on Facebook), but definitely a wake-up call to business owners who are wondering what their customers are up to when they're not shopping their store.
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