According to the Compete quarterly Online Shopper Intelligence Study, online consumers are now using retailers' Facebook pages as online circulars to engage with brands online. The report says that one quarter of consumers now visit an official Facebook page for a retailer or consumer product at least once a month, and 56% of these respondents say they use retailers' Facebook pages to keep up to date on sales and promotions.
By the numbers:
- 56% visit a retailer's FB page for sales and promotions.
- 29% use FB to learn more about a retailer.
- More than 20% said that FB are "influential" or "extremely influential" in making purchasing decisions.
Your customers are looking for you on Facebook, are they going to find you or are they going to "like" your competitor instead?
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