Moms are the fastest-growing buyers of iPhones, and they are tuning in more frequently and for longer periods than any other group on media Web sites such as Pandora, a streaming music service. Nielsen Research says mothers are far more likely to share photos and news stories on Facebook via smartphones and computers than anyone else.
Not your mother's mother. Today mom's are the Web's fast-growing and big-spending demographic.
– Moms spend longer periods of time on web media sites (ie: Pandora, Netflix)
– Moms are more likely to use their smartphone to share photos and news stories.
– Moms represent 1 in 5 online users, and an even greater force on mobile devices.
– Moms are among the biggest spenders online.
Mom is mobile. Is your business ready for her?
Comments