The Little Agency That Roars!

"Give 'em what they want." Where extraordinary businesses succeed.

Marketing, advertising, social media, customer service, price, selection, word-of-mouth... it all distills down to a communication between your business and your customers. Extraordinary companies are using all of their communication channels to give customers what they want:

– To be noticed.
– To be liked.
– To be moved.
– To be listened to. 

Look at your own business and communications. Will your customers miss you if you were gone tomorrow? Or have they already forgotten about you?

The Demographics of Facebook, LinkedIn, MySpace and Twitter

via adage.com

Not a whole lot of useful insight here ("55.7% of female Facebook users listed their birthday compared with only 44.3% of males"), but pretty graphs and charts.

Let the voting begin! KC Media Mix nominations are in.

Congrats to all the nominees for this year's KC Media Mix Awards, especially our Fasone partners:

"Agency Support of the Year" – Toni Kerr

"Media Planner of the Year" – Julie Records, Heather Silliman and Laura Strecker

"Agency Buyer of the Year" – Amy Schnobelen

"Agency Director of the Year" – Kathy Davis

"Ad Agency of the Year" – Fasone & Partners

Speak human (and other secrets for online success)

1) People are not Google search engine spiders. Write online copy like you're writing to a friend - one friend at a time, not a room full of strangers (or search bots). Speak human. 

2) Your customers simply don't care as much about your company as you do. They're not as technically knowledgeable as you. They don't live and breathe what you're selling. They want what you're selling, they just aren't going to be invested in it like you are. Talk to them, don't talk to yourself.

3) Show them, don't just tell them. Nobody takes a braggart seriously. But we do listen to testimonials, reviews, demonstrations, success stories and results.

4) You're the icebreaker at a party. Unless you're a stand-up comic, your monologues are going to get yawns (at best). Be a conversation starter. Your copywriting should spark a flame. Stoke the fire. Light up the room with your insights. Then get out of the way. Let the conversation build a life of its own.

Social media. Online advertising. Blogs. Posts. Email blasts. Content is king, but how you write that content is even more powerful. 

Facebook "likes" prove worth

Internet users in the US are increasingly using Facebook to show their preference for companies, although search remains the primary means for discovering information in this area.

– 75% spread positive feedback to friends when they wanted to support a business they have frequented locally.

– 40% of participants under 35 years old typically signed up as a "fan" on Facebook, including 29% of 18-24 year olds

– 52% of contributors less than 35 years old accessed at least three websites before visiting a nearby enterprise.

– Major online retailers in the US, 59% of which thought the payback from social marketing has not been proved, while 28% stated it had delivered growth.

– "What this means for small businesses on the web is that they should encourage Likes, but also round out marketing efforts to reach consumers across a variety of touchpoints."

via www.warc.com

There are a lot of numbers in this warc.com survey, but they all seem to point out what we suspected: Facebook "likes" are good, but don't mean a thing if you don't engage and do something with them.

Even in the internet age, common sense still rules.