The Little Agency That Roars!

Small businesses get bigger bang from social media efforts

If you have a small business, you’re getting more bang for your bucks from social media marketing than the big boys, a new study shows.

via www.businessnewsdaily.com

But you can't win if you don't play. Social media isn't going away. It's a tool that takes practice, time and your attention. Those businesses that are embracing Facebook, Twitter, Foursquare and mobile technology now, are perfecting their message, their voice, building their followers and reaping the benefits.

You know too much. Great copywriters don't know anything.

It's your field of expertise. It's your business. It's your passion. Nobody knows as much about your business as you do. The truth is, you know too much.

Ad Wizard Roy Williams calls this "obvious" knowledge. You know boat-loads more than your customers do (more than they ever will know or ever want to know). That's why you shouldn't be writing your own advertising. 

You can't forget knowing what you know. That's why you can't put yourself in the shoes of your uninformed customers. It's the curse of knowledge. You're inside, looking out. Your customers are outside, looking in. They're looking at your business from a completely different perspective.

That's why you want a great copywriter writing your ads. She can related to your customers because like them, she doesn't know anything either.