Will Groupon Really Boost Your Local Business?

via www.socialmediaexaminer.com

The reality of Groupon (or any couponing promotion) is that it will get people through the door - for a cost, a really steep cost.

Before signing up be sure...
1) you can handle all the business that could potentially roll in...
2) to do the math, can you afford that many discounted customers?
3) you have a plan in place to turn these first-time customers into repeat (full-price) customers?