Small Businesses Benefit Most From Social Media, Study Reveals | Social Media Examiner

via www.socialmediaexaminer.com

Today, thinking small means thinking social.

A recent survey of small business owners shows:
– 90% of those surveyed agreed that social media is important to their business.
– Almost all marketers find that social media helps them stand out in an increasingly noisy marketplace.
– 88% of all marketers found social media helps get them increased exposure.
– 72% of those surveyed saw increased traffic and subscriptions as a result of social media.
– Small businesses were twice as likely to find qualified leads than other types of businesses.
– 48% of self-employed and small business owners saw improved sales as a direct result of their social media efforts.
– 58% of small business owners were more likely than others to see reductions in marketing costs when using social media marketing.