We've been making things happen since 1975.
Good things like sales and traffic and word-of-mouth.
We're big enough to do the job right. Small enough to do the job smart.
Quite simply, we roar.
Michael Fasone, CEO
4003 Pennsylvania
Kansas City, Missouri 64111
roar@fasonepartners.com
816.753-7272
Visit our web site!
You're going to like Brandi. Our new art director is a problem solver. You're going to like her style. Her approach. Her thinking. But most of all you're going to love her enthusiasm and spunk.
We're lucky to have her.
Brandi is a graduate of Southwest Missouri State University, where she received a Bachelor of Science in Design Marketing. Before joining us, Brandi worked in advertising and sales at Dynamics Gymnastics in Springfield, MO. She's a St. Joe girl, an artist, gym rat, coach, and marathon runner. Brandi learned to surf in Cosa Rica and is now hanging ten us.
Next time you're around, stop by creative and shout a holler out to Brandi.
It's official. Kansas City's media community has spoken and we roared at this year's Media Mix awards. Julie Records (Agency Director of the Year), Kathy Davis (Media Planner of the Year) and Anna Fasone (Media Support of the Year) all took home heavy glass trophies proving it. But you knew it all along.
Kansas City's media professionals have spoken and six from Fasone have been nominated as "best of the best."
Julie Records – Media Director of the Year
Kathy Davis – Media Planner of the Year
Amy Schnoebelen and Laura Strecker – Media Buyer of the Year
Anna Fasone and Toni Kerr – Media Support of the Year
Media Mix is Kansas City's premiere organization of media professionals, including representatives from every TV and radio station, newspapers, outdoor and magazine company as well as most advertising agencies. The ultimate media insiders, members nominate the year's best with the winners being announced at their annual banquet.
Remember the old billboard adage, "Advertising doesn't cost, it pays?" Here's proof positive. LBA just landed a new commercial account as a direct result of their outdoor campaign. Seems LBA got the call because the customer saw their billboards and thought, "there's a professional company, I'll give them a ring." Amazing what can happen when you combine the right medium with the right message and present it in an attention grabbing way. 
Toys for Toddies '07 was a huge success, once again proving that ad people aren't bad people. Thanks to everyone who attended and donated we filled each and every Christmas wish. Plus, every family member received a new set of clothes and shoes.
But the donations didn't stop there, oh no! We had so many cash donations that we also paid a stack of utility bills for one family, two months back rent for another and a car payment, plus a mortgage payment for another family. Wow!
Here's what one of our Dept. of Family Services contacts told us... "I don't think I have ever been hugged so tight!! I wish you could have felt it, he was so happy!! After he left he called the worker again when I was standing there and told her again how much the gifts and money for the bills meant to him!! It's truly amazing!!"
Yes, truly amazing.
If you were there, you know what we mean. If you missed the party, here's a sample of what you missed: Party Pics
Here's a little story about a little company that found it's "Roar!" through the magic of advertising. PierMagic is a start up company that went looking for an ad agency partner last May. Two brothers. One crew. One technology patent. And the belief that they could repair your foundation better than anyone else around. All Matt and his brother Mead needed were customers.
That's what we bring to the party.
On the surface, foundation repair is a commodity. Since most of us don't know diddly about foundations, all foundation repair companies sound alike. So we put a large percentage of their budget into a jingle you can't get out of your head. Catchy. Clever. A jingle with a hook you find yourself singing hours later. Our media buy then compliments our jingle. By using :15 bookends our jingle is heard twice each commerical break, once at the beginning then again at the break's end.
Since starting on TV, the results have been nothing short of "Roar!":
• PierMagic's call volume is nearly doubling the call volume of their big, national competitor's.
• PierMagic now has three crews and a back log of work.
• People are singing their jingle when asked "how did you hear about PierMagic?"
• Strangers are coming up to Matt saying "hey, aren't you the PierMagic guy?"
• PierMagic is beginning to franchise their technology and their name.
I told you it was magical.
Our annual "Toys for Toddies" party date has been announced: December 13, 2007
19 years ago we started this little tradition in the basement of The Buzzard Beach. Each year the party's grown. Each year we invite all of our clients, vendors and our friends to celebrate the year with us. Just bring a gift as we adopt five families and deliver a Christmas they'll not forget.
The paparazzi will be there. Everyone who's anyone in Kansas City's media community will be there. Will you?
Thursday, December 13, 2007
The Beaumont Club
4:30 - 7:00pm
4050 Pennsylvania
And yes, there will be bull riding.
Thanks to 24-hour news channels, news blogs and online newspaper editions the public isn't waiting for the 5 o'clock news to get their fix. They want it now. So the news outlets are giving it to them. The media's biggest challenge is gathering enough news to satisfy the public's 24/7/365 appetite. This has created a huge demand for news stories.
And an even greater opportunity to get your story told. Just ask Wendy's. Three hours after our press release went out, it was published online.
Ready to tell your story? Tell it to Scott first. scott@fasonepartners.com
The Kansas City Star treats advertisers like they're an after thought. Packing their pages so full of ads, sometimes there's only a single, small article on each page. (Which isn't doing their readers any favors either.)
Our solution? Design an ad that isn't easy to stack or pack other ads around. The results have the impact of a full-page ad, without the full-page price.
The best part of working here? The people. Just look around... Amy will visit Disney World three times this year... Julie knows every vendor at the "K" by name... Michael has a prized pencil (Black Warrior #2)... Christina owns a vacuum cleaner collection... Our newest hire? Well, Maria once insighted a riot in the deli department — and got fired by her father! You meet the most interesting people in advertising.
Maria Lipari is the freshest face in our media department. A behavioral psychology graduate from KU, Maria will be learning the ropes as a media assistant from the absolute best in the business. I'm sure it won't be long before she's changing behaviors for our clients.
